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Bergstrom Automotive
Wisconsin's #1 Automotive Marketplace
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5282 New Cars
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1543 Pre-Owned
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59 Locations
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34 Brands
Upfront & Transparent
Pricing
Every new & used vehicle is competitively priced. Upfront and transparent. No surprises.
Price Protection Guarantee
We're confident in our pricing. If you find the same vehicle at a lower price within the market, we'll refund the difference.
Negotiation-Free Buying
No haggling. Regardless of who you are, everyone enjoys the same market-based price.
Complete Peace Of Mind
Love your new vehicle or return it within seven days. No questions asked.
Driven by Happy Guests for Over 40 Years
★ 20,000+ 5-Star Google Reviews
"I have always been impressed with the Bergstrom sales staff. These guys live and breathe the Bergstrom brand. James is my go-to! Working with Mark in service is always a pleasure. Both he and John, the primary service tech, always are highly professional and go out of their way to be helpful."
"I had an incredible experience working with Caleb. He made the entire car-buying process seamless. His patience and kindness really stood out—he answered all my texts and even helped me work through some post-purchase details without hesitation. Thank you for going above and beyond."
"Purchasing a vehicle at Bergstrom is a no pressure and absolutely no games played process with the prospective buyer. The sales team, finance and the service department are top notch professionals. It must also be noted that the purchasing team receives kudos for ordering vehicles with excellent options on them. I purchased a few maintenance items from the parts department and they were superior as well. Thank you Bergstrom!"
"Incredibly friendly. Answered all my questions. Made sure I understood everything and asked if I was satisfied with the work and if there was anything else they could do for me."
"Always a good experience when taking my car in for service. The wait is reasonable and waiting area comfortable, and service personnel friendly!"
"Amazing staff and organization! They truly are different than other car dealerships, and actually don’t make commission, they are not trying to sell you something you don’t want which I loved and I didn’t feel pressured or obligated to make a purchase. I found exactly what I wanted and it was by far the best experience I have ever had at any dealership. Aaron was the greatest, thank you, not only helpful and extremely honest, he also went above and beyond to make the experience the best and stress free! I couldn’t be happier, thank you for all your kindness and help. I definitely recommend going here for your next vehicle, you will not be disappointed:)"
"I had an excellent experience with the service dept. I was from out of town and came in without an appointment. They worked hard to find a replacement tire (which turned out to be discontinued) when they realized my tire was too damaged to be patched. They were able to give me a loaner car that day and replaced my tires by the next morning. Especially grateful for the quick turnaround since the day after was an holiday. Everyone was very friendly, caring and knowledgeable. I would definitely recommend this service department."
"Bought our last three used cars from Bergstrom and they’ve taken great care of us every time. Sure, buying used cars we occasionally have hiccups but Bergstrom always makes sure we are taken care of and provides outstanding service. Tate in the service department is the absolute best!"
"Have had 2 maintenance appointments with Bergstrom on our Silverado. Tech Mike did an outstanding job both times and service manager Jon was very efficient and friendly. Both went above and beyond with being thorough, kind and explanations. Waiting area was spotless. Even had cookies and coffee while we waited and they washed the truck before we left! Couldn't be happier. 11/10!"
"This is a wonderful dealership. I have gotten my last 2 vehicles from them. The ability to trade in my old car and purchase my new one from the comfort of my living room, while having someone walk me through everything via call and text was so nice. Thank you Stephan for your endless patience and support through this last buying process, you were fantastic!"
"I highly recommend purchasing from this dealership. I initially came in to lease a vehicle, and the process was straightforward without any attempts to upsell me on another car. They provided several quotes and pricing options for different down payments, making the experience smooth and efficient. I was very impressed with the entire process and the excellent communication. The staff was personable and not just focused on selling a car. I particularly appreciated receiving the car at the end of the process, which added a special touch. The salesperson and everyone at the dealership were thoughtful, and even when there was an error with the numbers, they took responsibility and resolved it promptly"
Fast & Efficient
Regardless if you’re buying a new vehicle or getting your old one fixed, our team is ready to work at your speed. Shop, schedule and purchase online. In most cases, you can do all of your research and complete the necessary online forms from home. Need help? No problem. Come to the dealership and we’ll guide you through the process. Whether you’re browsing for a new or pre-owned vehicle, scheduling a test drive or oil change, our experienced team is here to help every step of the way.
Earning Your Trust
Delivering exceptional service isn’t just a goal of ours, it’s our standard. We treat every guest like family and work hard to exceed your expectations. We’re committed to earning your trust. One guest, one experience, one vehicle at a time.
Get StartedShop All of Our Brands
Bergstrom Automotive brings you a unique selection of cars for sale across many automotive brands at our Wisconsin dealerships. Our guests come to visit us for our unmatched inventory of cars, trucks, and SUVs from all of the top automotive brands. Take a moment to explore the new, used, and certified pre-owned vehicles for sale and visit one of our dealership locations for a test drive.Shop New Cars
Whether you're looking to buy or lease a new vehicle, Bergstrom Automotive has got you covered! Our team is looking forward to helping you find the perfect vehicle. We have 34 brands to choose from across our Wisconsin dealerships. This includes sedans, coupes, light and heavy duty trucks and of course SUVs and Crossovers. Be sure to explore our competitive lease offers on new cars available now at a Bergstrom Automotive dealership near you. If you don't see what you need on our website, we will help you find it.Shop Used Cars
Bergstrom Automotive offers an unbeatable used car selection across all of our locations, with unparalleled service. Let us be your resource for affordable used vehicles. Whether you are looking for used cars, trucks or SUVs, Bergstrom Automotive is waiting to help you find the perfect used car for your budget and lifestyle.Service & Parts
We take care of all makes and models in our state-of-the-art facilities. Whether it be scheduled maintenance, oil changes, new tires or parts, our goal is to return your vehicle to you at factory specifications. Enjoy complimentary beverages and cookies available at our many service centers while you wait, along with free Wi-Fi. All service visits come with complimentary car washes and courtesy shuttle service.