Used Car Overstock Sale: All Vehicles Priced To Move
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Bergstrom Automotive
Wisconsin's #1 Automotive Marketplace
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4905 New Cars
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1643 Pre-Owned
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59 Locations
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34 Brands
Upfront & Transparent
Pricing
Every new & used vehicle is competitively priced. Upfront and transparent. No surprises.
Price Protection Guarantee
We're confident in our pricing. If you find the same vehicle at a lower price within the market, we'll refund the difference.
Negotiation-Free Buying
No haggling. Regardless of who you are, everyone enjoys the same market-based price.
Complete Peace Of Mind
Love your new vehicle or return it within seven days. No questions asked.
Fast & Efficient
Regardless if you’re buying a new vehicle or getting your old one fixed, our team is ready to work at your speed. Shop, schedule and purchase online. In most cases, you can do all of your research and complete the necessary online forms from home. Need help? No problem. Come to the dealership and we’ll guide you through the process. Whether you’re browsing for a new or pre-owned vehicle, scheduling a test drive or oil change, our experienced team is here to help every step of the way.
Earning Your Trust
Delivering exceptional service isn’t just a goal of ours, it’s our standard. We treat every guest like family and work hard to exceed your expectations. We’re committed to earning your trust. One guest, one experience, one vehicle at a time.
Get StartedShop All of Our Brands
Bergstrom Automotive brings you a unique selection of cars for sale across many automotive brands at our Wisconsin dealerships. Our guests come to visit us for our unmatched inventory of cars, trucks, and SUVs from all of the top automotive brands. Take a moment to explore the new, used, and certified pre-owned vehicles for sale and visit one of our dealership locations for a test drive.Shop New Cars
Whether you're looking to buy or lease a new vehicle, Bergstrom Automotive has got you covered! Our team is looking forward to helping you find the perfect vehicle. We have 34 brands to choose from across our Wisconsin dealerships. This includes sedans, coupes, light and heavy duty trucks and of course SUVs and Crossovers. Be sure to explore our competitive lease offers on new cars available now at a Bergstrom Automotive dealership near you. If you don't see what you need on our website, we will help you find it.Shop Used Cars
Bergstrom Automotive offers an unbeatable used car selection across all of our locations, with unparalleled service. Let us be your resource for affordable used vehicles. Whether you are looking for used cars, trucks or SUVs, Bergstrom Automotive is waiting to help you find the perfect used car for your budget and lifestyle.Service & Parts
We take care of all makes and models in our state-of-the-art facilities. Whether it be scheduled maintenance, oil changes, new tires or parts, our goal is to return your vehicle to you at factory specifications. Enjoy complimentary beverages and cookies available at our many service centers while you wait, along with free Wi-Fi. All service visits come with complimentary car washes and courtesy shuttle service.
